The Old Schoolhouse — Brand Package

Part 1 · 01

Logo system

The schoolhouse crest is the heart of the mark — a clean vector redraw of the original, sharp at any size. Four lockups cover every use. Keep the crest's clear-space, never recolour outside the palette, and never add effects.

Primary badge — stacked

The Old School House

Bar & Restaurant

Horizontal lockup

The Old
School House

Bar &
Restaurant

Standalone crest

SH monogram

Colourways

Clear space & min size

Keep clear space ≈ half the crest height on all sides. Don't reproduce the crest below 28 px / 10 mm — switch to the SH monogram in tight spaces.

Don't

Stretch

Off-palette

Add effects

Part 1 · 02

Colour — Warm Stout & Amber

A dark, warm, pub-at-night palette. Stout and bark carry the surfaces; cream is the voice; amber is reserved for accents and calls-to-action only — never a large fill.

Stout

#221712

Backgrounds

Bark

#2E2018

Cards / wells

Ember

#3D2C22

Borders

Amber

#D9913E

CTAs / accents

Amber soft

#E5AD6A

Hover / 2nd accent

Cream

#F3E9DA

Headings / text

Latte

#BFA890

Muted text

Black

#000000

Mono logo only

Part 1 · 03

Typography

Oswald does the talking; Inter does the explaining. The logotype is Montserrat. A touch of blackletter — and nothing more — nods to the hand-painted signage on heritage moments.

Display — Oswald, all caps

Fishy Wednesday

Headlines · day tags · CTAs · 500–700 weight, condensed, uppercase

Body — Inter

Fresh beer-battered fish & chips, served with mushy peas and tartare. Walk in — no booking needed.

Logotype — Montserrat

The Old School House

Heritage accent — blackletter (sparingly)

Est. 1834

Part 1 · 04

Voice & tone

A proud, warm local. We've poured pints since 1834 and we don't take ourselves too seriously. Friendly, plain-spoken, a little cheeky — never corporate, never stuffy.

Do

"Sure where else would you be? Fishy Wednesday is back."
"Walk in, grab a pint, we'll sort you a table."
"Match day. Big screens. Cold pints. Simple."
Lead with the welcome; keep it short and human.

Don't

"We are pleased to offer a curated culinary experience."
Overuse exclamation marks or emoji.
Hard-sell or use stock marketing-speak.
Bury the offer under three lines of preamble.

Part 1 · 05

Photography

Warm, low-light, real. Honest plates on dark tables, a settled pint, the glow of the bar. Shoot in the venue's own light — never cold, never over-filtered, never stock.